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Copyright: Jilin Hanwan Spring Trading Co., Ltd.    ICP15000418

MIEVIC Mi Wei Ke | International Fast Fashion Department Store flagship brand, leading the new retail!

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International brand

Leading the way in new retail

MIEVIC is the new retail fast fashion department store brand

Design concept from Northern Europe

Affiliated to the warm department store group with more than 30 years of retail experience

With a refined, fresh storefront image

Super-customer's business atmosphere

Stylish, simple, value-for-money, beautiful product advantages

Quickly open the market

More than 1,000 stores

More than 300 cities in more than 20 countries around the world

Have a large number of stable love life

Focus on quality, the pursuit of fashion core consumer groups

Strategic cooperation with branded property

Strong and strong popularity

MIEVIC and Wanda Plaza, Wuyue Plaza,

Joy City, China Resources Vientiane City, Greenland Fun City, Hong Kong New World Department Store,

Vibrant City, New Mart, RT-Mart, and Eurasian Group,

Large business groups such as Dashang Group and Fashion Group,

And nearly 500 commercial streets, established a strategic partnership,

The city has a mastery of brand management, and its brand influence and market share continue to grow.

Global layout

The MIEVIC brand chain is spread across dozens of countries around the world.

The domestic market covers Beijing, Shanghai, Guangzhou, Chongqing,

Major cities such as Macau and Hong Kong

Overseas markets are expanding rapidly

With the United States, India, Canada, South Africa, Saudi Arabia

Waiting for more than 20 national investors to reach strategic cooperation

Mexico, Indonesia, Philippines, Dubai, Czech Republic,

International business in more than 30 countries including Morocco is starting

Fashion shop is popular all over the country, super popular world

design concept

MIEVIC can adopt Nordic design concept

A pioneer in the international fashion department store brand,

With a simple and honest heart, build a fashion brand that will never fall behind.

Advocating urban quality life and resolving busy urban depression,

With the essence of simple and refined products,

And cheap and good value for money

Let you relieve stress, return to yourself, unload glitz and enjoy life.

Leading the world in product development

Outstanding quality is known worldwide

MIEVIC pursues the design concept of “simple, fashionable, value-for-money and aesthetic”

Leading the world in product development

New fast, explosive, cost-effective

Covering 10 major categories and more than 3,000 models

The prices of mainstream products are between 5 and 30 yuan.

More than 1,000 stores worldwide

Top ten joining advantages

Exclusive market opportunity

International brand

The physical stores are spread all over the world and have a high reputation and influence both at home and abroad. “MIEVIC” (Chinese translation “Miweike”) is a truly international fast fashion department store brand.

2. Superior product advantages

The founding team has been in the industry for more than 30 years, and has a strong control ability for the market. The products are deeply loved by the consumer groups; the product development, warehousing and transportation chain are complete, and the store operation is effectively guaranteed.

3. Excellent product development, design and update capabilities

With a design and development team with excellent design capabilities, 200-300 new products are put on the shelves every month, always one step ahead.

4. Professional Storage and Transportation Center

With nearly 50,000 square meters of warehouse logistics center, the cargo transportation capacity extends in all directions, the store distribution is fast, safe and worry-free.

5. Original price exchange

Product replacement, the original price of new products, always take the lead in the market.

6. Cooperation to end the recycling of goods

After the expiration of the franchise and the end of the cooperation, the original price of the remaining goods of the store will be recovered, and the worries of joining the company will be avoided.

7. Full operation guidance

The company has a number of operational teams with rich experience and professional skills, providing comprehensive guidance on the opening and opening of the store; keeping up with the sales of the store from time to time, accurately tracking the pulse, and regularly returning to crack the sales problem.

8. 24/7 monitoring and inspection

The headquarters has a cloud monitoring platform, and the global stores have a panoramic view. The professional team monitors the inspections around the clock and guides the store sales in a timely manner (voluntarily according to the customer's intention).

9. Hundreds of self-operated stores are strong

It has hundreds of direct-operated stores, all of which are invested and operated by the company. It provides strong support for resource development, market stabilization and brand promotion. It is also the practical base for the company's store operation management experience, effectively ensuring that the company is always the most practical and feasible. The management experience provides effective guidance for the management of the supporting stores and franchise stores.

10. Super strong management ability

According to the needs of investors or franchisees, you can take full responsibility to invest or join store management by means of “granting operations”. This requires sufficient industry experience, a strong executive team and sufficient resources to support it. It is an irreplaceable core competitiveness of MIEVIC.

Strong cooperation support to help wealth dreams

Brand social


Discover the beauty of life

Beauty Contest / Most Couples Selection / Little Designer Competition, etc.


Rich marketing activities

Let the brand deeply penetrate the audience

MIEVIC WeChat members enjoy more benefits

Consumption bonus points

Member birthday is a good gift

Member group purchase day

New product experience

contact us

Changchun City, Jilin Province, China

1318, Block B, Tonggang International Building, No. 3218, Yatai Street

Global joining hotline: 400-9199-345